05-03-2007

Popular seminar returns with classroom training and on-press demonstrations

Second Weeklong Lenticular Seminar Presented by KBA North America in May

KBA North America in Williston, Vermont, is offering another comprehensive five-day seminar on lenticular printing and prepress work scheduled for May 29 to June 1. The professional development seminar, held at KBA’s headquarters, brings together KBA’s lenticular, printing, and marketing experts with owners and press operators of the award-winning KBA Genius 52 UV press. Lenticular printing is a special technique that involves printing an image on the back side of lenticular plastic, allowing the eye to simultaneously view alternating sections of multiple images to give the impression of 3-D, flip, or motion.

Bruce Hathaway, KBA Corporate Demonstrator (second from left), will explain to the lenticular seminar group how the KBA $100 bill is produced using lenticular techniques. (1)

“After our first seminar in late 2006, we decided to hold a second seminar due to popular demand,” says Eric Frank, KBA North America vice president of marketing, who presents a portion of the seminar on markets and other options to the attendees. “Lenticular printing continues to be one of the most sought-after techniques to attract a customer’s eye and provide value-added services to a printer’s bottom line. It is always one of our most popular print samples and is an area in which we can assist our customers in moving forward to differentiate themselves in their marketplace.”

Seminar covers lenticular printing from prepress to press

The five-day seminar is broken into succinct segments, beginning with a history of lenticular printing, describing the different animation effects, and moving into the various lens options. Jack Minton of PACUR, a lenticular lens manufacturer in Oshkosh, WI, will give multiple presentations and lead discussions on lenticular dos and don’ts. Minton has more than 14 years of related experience and is well known for his expertise on lenticular printing and interlacing.

The seminar also explores prepress issues and interlacing, the process of striping and arranging printed information to a given pitch to match a lenticular lens; available software; pitch testing, in which the exact count or number of lenticules per inch (lpi) is measured; and mechanical pitch, the exact and true physical pitch of a lens.

Genius 52 produces outstanding lenticular printing

Once the attendees have basic knowledge of lenticular printing, they are given time for hands-on production on the Genius 52 UV. All attendees actually produce a unique lenticular job on their own. These jobs will include a 3-D lenticular marketing piece for KBA and multiple animated 3-D pieces. Attendees also have the opportunity to use the latest video motion technology, which requires 32 images on one lens to reproduce a six-second video.

All of the attendees at the seminar will learn how to produce lenticular pieces on the Genius 52 UV. (2)

The seminar also provides information on new markets for lenticular printing, such as packaging, point-of-purchase, direct mail, collectibles, premiums, magazine covers and inserts, art posters, and large format jobs.

KBA is pleased to present the seminar with a number of its vendors, including Lenstar (www.lenstar.org); PACUR (www.pacur.com); Toray, a digital waterless plate manufacturer

(www.waterless-print.com/en/), and Kodak (www.kodak.com).

All attendees completing the course are presented with certificates. To learn more about the seminar or to register, please contact Crystal Flutur, KBA Training Manager, at 802-764-6140 or cflutur@kba-usa.com.

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